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What building TAPPI teaches us: loyalty mechanics that work, what Apple and Google require, and the numbers once you do the sums. Written by Ismael Marcos.
What an Apple Wallet loyalty card is, what Apple requires before you can issue one, the three ways to build it, and how customers save it with one scan.
Apple and Google both hold loyalty cards, but they draw them, update them and approve them differently. What that means for a small business, and why you need both.
How many stamps to put on a card based on how often customers come back, which reward works, what it really costs you, and the three mistakes that kill a stamp card.
Where paper stamp cards still win, where they quietly cost you, what changes in Apple Wallet or Google Wallet, and how to switch without upsetting regulars.
QR codes and NFC do two jobs in a loyalty programme: getting customers to join, and being scanned at the till. What works on which phone, and what each costs to set up.
Three loyalty cards that bring money in upfront: a prepaid balance, a monthly membership and a pack of visits. How each works, which business it suits, and what to watch.