Guide
Digital loyalty cards
The loyalty card everyone knows, in the phone’s Wallet. What it is, the kinds there are, and how a local business gets one running.
A sample card, drawn exactly like the real one. Yours carries your logo and your colour.
A digital loyalty card is the familiar stamp card, points card or membership card, kept in Apple Wallet or Google Wallet instead of a purse. The customer adds it from their phone without downloading an app, and the card updates itself every time they come back.
The difference from a loyalty app is that there is no app. Wallet is already on every phone, and a card saved there is seen every time the customer pays for something. The difference from a paper card is that it is never lost, keeps count on its own and lets you reach the customer when they are not in your shop.
With TAPPI the card is added by scanning a QR code at your counter or tapping an NFC chip. Your team scans the card at each visit to add a stamp, take a session off a pass or pay from a balance. It works the same for cafés, restaurants, bakeries, hair salons, barbers, gyms, beauty salons and shops.
What you need
1
A QR code at your counter
Printed, on a table card or on the door. Customers scan it with the phone camera and your sign-up page opens. It can also be an NFC chip they tap.
2
Your brand on the card
Logo, colour and name. The card is drawn with them and looks right on iPhone and Android.
3
A mechanic your customers get
Stamps, points, tiers, a balance, a pass, a coupon or a membership. Each one suits a kind of business; all of them are below.
In numbers
An example with any local business
Worked out from your answers: about 300 customers a week and an average spend of about £10. Not a promise.
How it works
- One stamp per visit. 10 stamps earn a free coffee.
- It's like giving away 1 visit in 10, only to people who come back.
The numbers
- Every 1% of your customers who comes once more a month is about 13 visits and about £130 a month.
- Your plan costs less than 2 average sales a month.
Your plan: Starter
- £15 a month billed yearly, for 1 location.
- Or £19 a month, month to month.
- 1 NFC chip included; you pay the shipping.
- 14 days free, no card.
- With Growth: lock-screen alerts, promotions, multi-visit passes, prepaid balance and VIP tiers.
Prices exclude VAT. Every plan also includes your Google review page.
The seven kinds of loyalty card
Digital stamp card: One visit, one stamp. A full card, a reward. The simplest loyalty card there is, without the paper and the ink stamp.
Digital points card: For when the size of the bill matters more than the visit. Points for every pound spent, and the reward goes to who spends most.
Tiered loyalty card: Your best customers should feel like it. Bronze, Silver and Gold, and the card changes colour when they move up.
Prepaid card: The customer tops up, the money is yours before they spend it, and every order is paid with a scan.
Multi-visit pass: Five cuts, ten classes, six sessions. Paid up front, taken off with a scan, and the card keeps count.
Digital coupon: For people who have not been in yet. A coupon in their Wallet that is redeemed once and cannot be copied.
Membership card: A fee that renews itself and a card that says you are in. For the club, the studio or the regulars’ café.
How a customer adds it to their Wallet
The customer scans the QR code or taps the chip. A page with your brand opens and asks for their name and, if you want, their email or birthday. They press “Add to Apple Wallet” or “Add to Google Wallet” and the card is saved.
From then on the card updates itself: stamps, points, balance or visits left change on their screen without opening anything. And depending on your plan, you can send a message that appears on their lock screen, which is the closest a business can get to a conversation without a phone number.
Digital loyalty card or loyalty app?
An app has to be found, downloaded, opened and kept. Most customers will not do that for one shop. A Wallet card skips every step: it is one scan to add and it sits next to their bank cards.
What an app gives you, a Wallet card gives you too: your brand, the customer’s progress, and a way to send them a message. What it does not ask for is a download.
Questions
What owners usually ask
A stamp, points, balance or membership card saved in the customer’s phone Wallet instead of on paper. It is added without an app and updates itself.
No. Apple Wallet and Google Wallet are already on the phone. The card is added from the browser in one step.
Yes. On iPhone it goes to Apple Wallet and on Android to Google Wallet. The card is the same.
Your team scans the card from the till, the dashboard or a phone, or types its short code. The card updates at once.
If customers come often and spend little, stamps. If they spend more and come less, points. If you sell sessions or classes, a pass. If you want to be paid first, a prepaid balance. The one-minute quiz suggests one from your numbers.
One price per location per month, with a fourteen-day free trial and no card needed to start. The prices are on the pricing page.
Start today
See it with your logo and your colour in a minute.
Six questions, no account, and your card goes straight to your phone.